Privacy Policy

Last updated: March 6, 2026

1. Who We Are

Preme Home Loans (NMLS# 2560616) operates the website www.premerealestate.com and related landing pages (collectively, the “Site”). In this Privacy Policy, “we,” “us,” and “our” refer to Preme Home Loans.

2. Information We Collect

We collect the following categories of information:

  • Personal Information: First name, last name, email address, and phone number submitted through our lead forms.
  • Loan Inquiry Details: Loan type preference, property type, and other information you voluntarily provide about your financing needs.
  • Usage Data: Pages visited, time on site, browser type, device type, IP address, and referring URL.
  • Tracking Data: Cookies, pixel tags, and similar technologies from Google Ads, Google Analytics, and Meta (Facebook) Pixel to measure advertising effectiveness.
  • Call Recordings: If you call us or we call you, the conversation may be recorded for quality assurance and training purposes.

3. How We Use Your Information

  • To respond to your loan inquiry and connect you with a loan specialist.
  • To communicate with you by phone, email, or text message regarding your inquiry.
  • To evaluate your financing needs and provide personalized loan options.
  • To improve our website, services, and advertising campaigns.
  • To comply with legal and regulatory requirements applicable to mortgage lending.
  • To measure and optimize the performance of our advertising across Google and Meta platforms.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Lending Partners: To process your loan inquiry and provide you with financing options.
  • Service Providers: Third parties that help us operate our business, including CRM systems, communication platforms, and analytics services.
  • Advertising Platforms: Aggregated or hashed data shared with Google and Meta for conversion tracking and audience optimization. This data cannot be used to personally identify you.
  • Legal Requirements: When required by law, regulation, legal process, or governmental request.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to analyze site traffic, measure advertising performance, and improve your experience. These include:

  • Google Analytics (GA4): Measures website traffic and user behavior.
  • Google Ads Tag: Tracks conversions from our Google advertising campaigns.
  • Meta Pixel: Tracks conversions from our Facebook and Instagram advertising campaigns.

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of the Site.

6. Telephone Consumer Protection Act (TCPA)

By submitting your information through our forms and checking the consent box, you provide express written consent for Preme Home Loans and its partners to contact you at the phone number provided, including via automated telephone dialing systems, artificial or prerecorded voice messages, and text messages, even if the number is on a Do Not Call registry. Consent is not a condition of purchase. Message and data rates may apply. You may revoke consent at any time by contacting us at (470) 942-5787 or emailing loans@premerealestate.com.

7. Data Security

We implement industry-standard security measures to protect your personal information, including 256-bit SSL encryption for all data transmitted through our Site. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Loan inquiry data is typically retained for a minimum of 3 years in accordance with mortgage lending record-keeping requirements.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information.
  • Opt out of marketing communications at any time.
  • Opt out of the sale or sharing of personal information (California residents under CCPA).

To exercise these rights, contact us at loans@premerealestate.com or call (470) 942-5787.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

Equal Housing Lender. NMLS# 2560616.